SugarCRM Scores 2015 CUSTOMER Magazine Product of the Year Award

CUPERTINO, Calif. – January 6, 2015 – SugarCRM, Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, today announced that TMC, a global, integrated media company, has named Sugar as a 2015 CUSTOMER Product of the Year Award winner. With this award, SugarCRM is again recognized as a standout with a solution that redefines the CRM industry.

The CUSTOMER magazine Product of the Year awards are distributed to companies that offer superior software solutions to improve customer relationships. Solutions are evaluated based on uniqueness and ability to problem-solve, as well as their market influence and impact on overall customer experience. Sugar was chosen as a winner because of its ability to enable all customer-facing employees to make personal connections with every customer throughout the customer’s decision process — ultimately helping companies grow sales, improve customer satisfaction, drive effective marketing campaigns and gain a competitive advantage. More than 1.5 million people worldwide rely on Sugar to revolutionize their customer relationships.

“On behalf of both TMC and CUSTOMER magazine, it is my pleasure to honor SugarCRM with a 2015 Product of the Year Award,” said Rich Tehrani, CEO, TMC. “Sugar has proven deserving of this elite status and I look forward to continued innovation from SugarCRM in 2015 and beyond.”

“It is an honor to receive this endorsement from such a well-respected publication," said Larry Augustin, SugarCRM CEO. "The CUSTOMER magazine Product of the Year award is an important distinction, as it not only bolsters our reputation as pioneers in CRM, it also indicates that the industry is ready for a change.”

The 17th annual Product of the Year Award winners will be published in the January/February 2015 issue of CUSTOMER magazine.

Reference: www.sugarcrm.com